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For AWS system integrators, solution providers & resellers

You own the AWS relationship. Don’t leave CX to someone else.

Customer experience has its own executives, budgets and buying decisions. If you’re not in those conversations, another provider will be, and it may not stop at CX.

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Your team AWS partner

Your customer

Technology leaders

  • CIO / CTO
  • Cloud & infrastructure
  • Data & security

Business & CX leaders Uncovered

  • COO
  • Customer service
  • Contact center
  • Chief Customer Officer
CresynYour CX practice
Another CX provider Gains access & influence
Diagram of an AWS partner’s customer account. The partner works with the customer’s technology leaders, while business and CX leaders such as the COO, customer service and contact center leadership are uncovered, leaving room for another CX provider to build relationships there. With Cresyn, the partner covers CX as well.

The provider that wins the CX relationship gets a seat with your customer’s business leaders.

Why now

CX is on the executive agenda. Execution hasn’t caught up.

47% of executives call CX extremely important to business success. Only 17% say they’re optimizing it as effectively as they could.

Protiviti & University of Oxford, 2025 survey of 250+ executives

Your customers’ leaders want AI-ready, connected customer experiences. That gap is your opening.

The business case

More than a contact center. A bigger AWS opportunity.

A CX engagement often starts with the contact center, but it rarely ends there. Each layer can create new services work and new AWS consumption.

  1. Protect your accounts

    Stay relevant to business stakeholders, not just IT.

  2. Win net-new logos

    CX opens doors where infrastructure talks have stalled.

  3. Grow AWS consumption

    AI, data and integration services around the solution.

  4. Add CX without headcount

    No specialists to recruit, train, certify or retain.

  5. Compete for bigger deals

    Answer broader RFPs and transformation programs.

  6. Build recurring revenue

    Managed services, monitoring and AI tuning.

CXinitiative
Amazon Connectwith Contact Lens
Amazon Lex
Amazon Bedrock
Amazon Q
AWS Lambda
Amazon Kinesis
Amazon S3
A CX initiative at the center, surrounded by layers of AWS services: the contact center and self-service layer (Amazon Connect with Contact Lens, Amazon Lex); generative AI (Amazon Bedrock, Amazon Q); data, events and integration (AWS Lambda, Amazon Kinesis, Amazon S3); and adjacent opportunities in analytics, security and identity, CRM and application integration, and managed services.
  • Analytics
  • Security & identity
  • CRM & app integration
  • Managed services

Illustrative. Every solution is different, and not every engagement uses every service.

What Cresyn brings

Your CX practice. Ready when you are.

Bring Cresyn in at any stage, from the first customer conversation to ongoing managed services. We work as the team behind your team, inside your sales and delivery motion.

  1. 01

    Discover

    CX assessments, opportunity qualification, business cases and roadmaps.

  2. 02

    Sell

    Joint selling, discovery workshops, positioning and estimates.

  3. 03

    Design

    Conversational AI, integrations, data flows and security.

  4. 04

    Architect

    Contact center architecture, scalability and AWS service selection.

  5. 05

    Implement

    Amazon Connect deployment and migration, Lex bots, Contact Lens.

  6. 06

    Manage

    Managed services, administration, monitoring and troubleshooting.

  7. 07

    Optimize

    Analytics, continuous improvement and AI tuning.

  • No CX specialists to recruit
  • No team to reskill or certify
  • No practice overhead to carry

Why Cresyn

Experience you can put to work immediately.

50+

years of combined CX experience from Cresyn’s founders

  • Brian ShoreCo-founder, Cresyn
  • Kevin ParrettCo-founder, Cresyn

Your customer stays your customer. Cresyn works behind your team to strengthen the relationship you’ve built.

Fund & accelerate

Don’t let funding or technical resources be the reason you walk away.

AWS Migration Acceleration Program

Explore MAP funding paths

In April 2025, AWS made Amazon Connect a qualifying service for the MAP Modernization Strategic Partner Incentive. With Omningage, an AWS Advanced Tier Services Partner that participates in MAP, we help you:

  • Spot CX modernization opportunities that may qualify
  • Shape the opportunity and the funding path
  • Work with the right AWS contacts and processes

AWS determines eligibility, approval, amounts and terms. Funding is never automatic or guaranteed. AWS announcement, April 30, 2025

RFP as a Service

Pursue the RFPs you’d otherwise decline

  1. Qualify
  2. Architect & design
  3. Respond
  4. Price & estimate
  5. Coordinate with AWS

Don’t let a lack of CX expertise, or the cost of pursuing the opportunity, be the reason you walk away from a strategic RFP.

Where AWS program rules and approvals allow, eligible funding may help offset certain approved pursuit or delivery activities. Funding is confirmed opportunity by opportunity. Reimbursement for unsuccessful bids is not implied.

Next step

Your customers are ready for CX. Let’s make sure you’re ready to deliver.

Schedule a CX Partnership Strategy Session with Cresyn. It’s a practical growth conversation, not a product demo. Together we’ll:

  • Understand your AWS business and growth goals
  • Find CX whitespace in your existing customer base
  • Explore potential net-new CX opportunities
  • Map where Cresyn supports your sales and delivery
  • Discuss possible AWS funding paths, where applicable

Schedule a CX Partnership Strategy Session

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